Wednesday, February 9, 2011

Stepping out of the Yellow Pages into the 21st Century

Anna Lancaster Fine Art is the new name for my existing fine art business, Abiding Art. I’ve been a professional artist for more than 10 years. Abiding Art came to fruition during age of phone book directories, hanging up a shingle and getting to work. The venues of opportunity have grown and changed as I have found my creative voice. Abiding Art isn’t obsolete. Abiding means long lasting, dependable, to stay and accompany through generations. Anna Lancaster Fine Art is my name, my work, my brand. Abiding Art is my philosophy.
However, wow! So much work to update a business name. Well as an artist my name is my brand. But with 3 portrait commission deadlines hanging over my head, this is busy work at an inopportune time.